Our Pledge
10% of profit, where it matters
Luxury is not only about what a bottle contains. It is also about what it leaves behind. At Deux Parfums, we have committed to giving 10% of our annual profit to programmes that protect, educate, and nourish children in need.
What “10% of profit” means
We donate 10% of our net profit, not a slice of marketing budget. This means we cover the cost of materials, production, fair wages, taxes, and operations first, then direct one-tenth of what remains to vetted causes.
It is not a one-time campaign or a limited collection. It is baked into how the business is run. Every bottle sold contributes to that total, so every purchase has a direct, measurable effect.
How the funds are used
Education
School supplies, tuition support, and access to safe learning environments.
Nutrition
Regular meals, clean water, and nutritional programmes for vulnerable children.
Shelter
Safe housing and emergency support for children facing crisis or displacement.
Health
Basic medical care, hygiene kits, and mental-health resources where they are scarce.
Who we partner with
We choose partners through a strict due-diligence process: registered non-profits, transparent financial reporting, and a track record of measurable impact. We prioritise organisations that spend the majority of their funding directly on the children they serve.
Partnerships are reviewed annually, and we reserve the right to redirect funds if a partner no longer meets our standards of accountability.
Reporting and transparency
Every year we publish a short impact report: total profit, amount donated, the projects funded, and the number of children supported. We believe customers deserve to know what their purchase helped achieve.
Reports are shared by email and on this site. If you have any questions, you are welcome to reach out at any time.
“Luxury should leave something behind.”
Thank you for helping us turn a love of fragrance into a force for good.
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